Evaluation

1. in what ways does your media product use, develop or challenge forms and conventions of real media products?

2. How does your media product represent particular social groups?

3. What kind of media institution might distribute your media product and why?

4.  Who would be the audience for your media product?

Upon looking at my research, I established that my media product is aimed at young adults, in their early 20’s, university students. I came to this conclusion because of the popularity and success of the R&B for that age group, this is evident from my audience research that I conducted. The R&B genre conveys the sense of sexual desire as well as a desire to be wealthy and hugely successful, this resonates with the youth as they are aiming to reach their aspirations they have set out for themselves, giving them motivation to reach it. R&B stands for rhythm and blues and through my audiences research I discovered that many people believe that it’s a way of expressing their inner emotions and feelings, as evident by my tribe research, the audience that is intended for my media product are young adults, who are always looking to stay ahead of the trends but do so with little money as they are always studying, partying or working, R&B gives these young adults to release their stress and frustration allowing for enjoyment and relaxation. They can relate to my media product as the layout and colour scheme is blue. Blue connotes to various subliminal messages for example, it’s a calm colour, tranquil and relaxing, young people endure a significant amount of stress, whether it be from exams or other reasons this sends a relaxing message.

My targeted audience are university students, living in urban areas of London 

My media product is aimed at Young adults, mostly Students that go to universities that are around their early 20's, they are in part time jobs as they have to study and don't have a lot of money for this reason I made the my magazine the price of £2.99, Students are well dressed and smart presented people as they are always trying to look sharp for various reasons, for example it's common for young people to go out to clubs which have a smart dress code, there are other reasons such as job interviews, They want to look their bests at all times, so that is why I used a plain white shirt in the costume design for my media product, however as Students are still young and lazy they tend to make their appearance appear more casual, this may be by un-tucking their shirts or wearing jeans and a shirt, so to conform and appeal to this I made Tyler on my front cover of my media product have his shirt un-tucked and top button undone so that it appears smart casual. My media product would mostly be aimed at men, as shown in my audience research, where 60% answered that men are more likely to listen to R&B, So to help sell my media product I used the colour blue as blue is seen as a stereotypical favourite colour for men, whereas colours such as pink are seen as stereotypical for girls. They would be interested in staying fit and going to the gym, so by showing a modal who's in shape, acts as an aspiration and goal for my target audience, as they want to stay in shape. As it's common for young people to always be busy and social they don't really get much time to read or watch TV, however they are always active on social media using devices such as their laptops or smart phones to stay connected with each other, because of this reason I created an online version of the Beat that would be on social media such as Facebook and twitter, there is also an digital edition called "Beat Online" that they would be able to subscribe to and stream straight to their devices such as their smart phones. 

5. How did you attract/address your audience?

After looking at audience research I asked what they associated with the genre R&B, I got various comments and responses, but recurring comments where related to movement, dancing and sex, this allowed me to help create content to incorporate into my media product for example one of the headlines on my front cover was "10 shocking sex scandles", this appeal to my target audience ass it's relevant content to include in a R&B music magazine.

"Stylers" are always at the height of fashion and therefore always looking to stray ahead of all the trends hence why I include content such as the fashion section on my contents page, I want young people to look at this and gain new inspiration for their styles starting new trends. Most of my targeted audience are students that attend universities or collage, therefore they don’t work full time and have less money because of part time jobs, therefore I priced my media product at £2.99 to compensate for this fact and attract more people to my media product. Students are well dressed and smart presented people as they are always trying to look sharp for various reasons, for example it's common for young people to go out to clubs which have a smart dress code, there are other reasons such as job interviews, They want to look their bests at all times, so that is why I used a plain white shirt in the costume design for my media product, however as Students are still young and lazy they tend to make their appearance appear more casual, this may be by un-tucking their shirts or wearing jeans and a shirt, so to conform and appeal to this i made Tyler on my front cover of my media product have his shirt un-tucked and top button undone so that it appears smart casual. My media product would mostly be aimed at men, as shown in my audience research, where 60% answered that men are more likely to listen to R&B, So to help sell my media product I used the colour blue as blue is seen as a stereotypical favourite colour for men, whereas colours such as pink are seen as stereotypical for girls. They would be interested in staying fit and going to the gym, so by showing a modal who's in shape, acts as an aspiration and goal for my target audience, as they want to stay in shape. As it's common for young people to always be busy and social they don't really get much time to read or watch TV, however they are always active on social media using devices such as their laptops or smart phones to stay connected with each other, because of this reason I created an online version of the Beat that would be on social media such as Facebook and twitter, there is also an digital edition called "Beat Online" that they would be able to subscribe to and stream straight to their devices such as their smart phones.

6. What have you learnt about technologies from the process of constructing this product?

7. Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?