Tribes Pt 2

What do they look like?
Stylers are young urban adults, that like to stay ahead of fashion and trends.



These people are always on the move and in a crowd socializing, in and out of jobs normally part time as they're still in some form of education. They eat a lot of take out food such as pizza as they're always busy; partying or studying. They are innately cool and stylish, the rising influence of Urban fashion and music have made them a hugely aspirational Tribe for youth today.

Audience

When I started my research into what type of magazine genre i wanted to base my magazine on i thought it would be a good idea to also look into audiences, how they are affected by media, the various types of audience and how they are important to media in general, this is what i discovered:

Your audience is the group of people your product appeals to, in media there are various types of audiences,

• An individual or collective group of people who read or consume any media text.

Without audiences there would be no media, this is because media organisations produce various media texts to make profit

No Audience = No Profit

The mass media is becoming increasingly more competitive with each passing year, to attempt to attract different audiences to gain more profit to therefore produce more media text.

There are two types of audiences:

1. Mass Audience - Also known as 'Broadcast audience', this is audience that consume mainstream or popular media texts and content.
2. Niche Audience - This is contrasted to mass audience as it would be a small select group of individuals that have very unique interests.

How media affects the audience:

The hypodermic needle modal -

• This theory suggests that media is like a needle, in the sense that it injects various ideas, attitudes and beliefs into the audience.
• E.g. Watching an act of violence causes you to want to do something violent, mostly occurring in younger minds.
• The audience would be seen as passive audience.
• This occurs in both Mass and Niche.

Audiences can be divided into set categories of social class.

Group A (Upper Class):

• Lawyers
• Doctors
• Scientists
• Well paid professionals

Group B (Social-economic):

• Teachers
• Middle management
• Fairly well paid professionals

Group C1:

• Junior management
• Bank clerks
• Nurses
• 'White collar' professionals

Group C2:

• Electricians
• Plumbers
• Carpenters

Group D:

• Drivers
• Post sorters
• Manual workers

Group E:

• Students
• Unemployed
• Pensioners

Note: Categories aren't fixed, you can move up or down (Based on income)!

Uses and Gratifications Theory:

• The audience decides what to do with the media rather than the media having an influence on the audience...
• When an audience actively seeks media, they want to gratify a need - the message of the media is not being forced on them, they chose to interpret the message it's conveying.

E.g.

1. Identity
2. Information
3. Entertainment
4. Social Interaction

Mastheads

Looking at these mastheads i noticed that most of them don't consist of more than two to three different colours. First i looked at Top of the Pops, the pink colour clearly indicates that the target audience was girls as pink is commonly associated with young girls, compared to something such as Billboard which contains a various colours in a a simple font, this suggests that the magazine is aimed at both genders at a more mature age most likely mid 20's. Kerrang is a more unique masthead as although there are simple colours of black and white, the font has been distorted, containing cracks all over, making it bolder and standing out more, you can suggest that it's aimed at men because of this as the cracks connote chaos which can be associated with men as they want to appear strong and powerful, capable of breaking things.

  

I started by looking at the colour scheme being orange and purple and my initial title idea was 'Tune Production' so i created a background and logo to reflect this, originally i took inspiration from music notes and i attempted to incorporate that into the logo, i soon realized that it came out to blurry and looked to unprofessional. I later the changed it to the 'T' and 'Tune' playing about with different ideas before i came across 'Beat' i was finally happy with my choice and developed my whole blog as well as magazine around this, changing the colours to shades or red and orange.
There is a rule when choosing colours in designing almost anything, you should really use more than three colours this is because it can make the logo appear cramped and over crowed making it more harder to look at than appealing, the less colours used the easier it is to remember the logo therefore making it more recognisable. 

I recently then developed my mastheads further to blue from orange due to more feedback that i have gathered. It was pointed out me that my masthead appeared to be more pop or rap rather than R&B, R&B stands for rhythm and blues therefore i decided to change my primary colour to blue.

I wanted to make my masthead easily memorable so by using one colour and a simple font, just like the popular music magazine the 'Rolling Stones', the red colour and font is easily recognsable and remembered worldwide. I wanted to make my masthead relate to my target audience which is urban youth, the blue is a calming cold cold colour that conforms to the style of RnB, the style of music is calm and relaxing which is what i attempted to reflect in my logo.

Differences

Lighting

I decided to research into lightning because i wanted to capture the most professional looking picture for my magazine and i discovered lighting is key as it is what can make an image look real or fake when in front of the back drop, lighting can also highlight specific elements or hide others.

Magazine Research

I'm still unsure on if what genre i want to use POP or R&B so i choose to evaluate magazines that cover both genres, for example Vibe covers R&B and WE LOVE POP covers POP. In my Prezi presentation i look at three different magazines studying The front cover, contents page and double page spread. I was also comparing the differences and noticing common conventions that i will include in my own magazine.

Collage

I created a collage of what i considered conventions for both 'POP' and 'R&B' genres, i picked theses magazines because they are what i think i can take the most inspiration from, looking at these magazines i can see many common conventions as well as differences which i can use to make my magazine different, unique and yet still be relevant to either genre that I'm still choosing.