Rolling Stones Audience Research

MRI Spring 2014 Base: Adults 18+		Audience (000)		% Comp
	Adults	12,430
	Men	7,784		62.6%
	Women	4,646		37.4%
	Age 18 to 24	3,326		26.8%
	Age 25 to 34	2,892		23.3%
	Age 35 to 44	2,466		19.8%
	Age 45 to 54	2,125		17.1%
	Age 55+	1,621		13.0%
	Age 18 to 34	6,218		50.0%
	Age 18 to 49	9,752		78.5%
	Age 25 to 49	6,426		51.7%
	Age 25 to 54	7,483		60.2%
	Age 21+	10,729		86.3%
	Median Age	35.0
	HHI $150,000+	1,577		12.7%
	HHI $100,000+	3,634		29.2%
	HHI $75,000+	5,318		42.8%
	HHI $60,000+	6,704		53.9%
	HHI $50,000+	7,583		61.0%
	Median HHI	$65,294
	IEI $100,000+	666		5.4%
	IEI $75,000+	1,383		11.1%
	IEI $60,000+	2,119		17.0%
	IEI $50,000+	2,892		23.3%
	Median IEI	$33,616
	Employed	8,979		72.2%
	Professional/Managerial	3,087		24.8%
	Any College	7,679		61.8%
	Grad College+	3,243		26.1%
	Attending College	1,893		15.2%
	Single	6,207		49.9%
	Married	4,382		35.3%
	Any Children in Household	5,765		46.4%
	Own Home	6,435		51.8%
	Median Value of Home	$204,378
	White	8,929		71.8%
	Black	2,072		16.7%
	Asian	317•		2.6%
	Other	1,351		10.9%
	Spanish/Hispanic Origin	1,926		15.5%
	Metropolitan CBSA	11,102		89.3%
	A/B County	10,179		81.9%
	C/D County	2,251		18.1%
	Readers-Per-Copy	8.54
	Circulation (000)	1,433

Looking at the Rolling Stones website, you can see what their target audience is and how popular it is with various other types of audiences. From this we can infer that Rolling Stones is a male magazine that appeals to young adults, we can see this as 50% of their magazine consumption is from an audience aged 18 to 34. We can also tell this this table that the magazine is more popular with lower social class people, as it's popularity shrinks the higher the income of the consumer, however this could be due to it's target audience as young adults don't earn a large amount of money. So we now know that Rolling Stones is a young male adults 

music magazine.